From Seed to Skin

When we talk about regenerative agriculture, it’s fair to say most of those conversations revolve around how we grow food. But the truth is, we must consider how everything we consume is grown — from the fibres that clothe us, to the timber that shelters us, to the formulations we apply to our skin each day. Our bodies are in constant conversation with the material world. And when we speak of regeneration, that conversation must include beauty, care, and the living systems that make them possible.

In a cosmetics industry often led by synthetic formulations and surface-level standards, Jurlique offers something deeper. For nearly 40 years, this South Australian company has been growing its botanical ingredients on a farm in the Adelaide Hills using biodynamic principles — a living example of what it means to honour the land while nurturing the skin.

Seed to Skin is the phrase they use. But it’s more than a slogan — it’s a whole systems approach. From planting calendula seeds by hand, to observing lunar and seasonal rhythms, to harvesting rose petals with reverence — every product begins as a relationship with the soil.

Visiting the Jurlique farm is a sensory experience. The scent of lavender catches the wind. Rows of medicinal herbs stretch toward the sun. Compost heaps steam with life. And among it all, people — real people — tending, growing, learning. We met farmers, land stewards, and botanical specialists who are passionate about growing not only high-quality ingredients, but an enduring ethic of care.

It’s easy to forget, in the aisles of supermarkets and chemists, that most skincare products begin their lives in laboratories — not fields. Jurlique challenges that norm. By growing their ingredients with biodynamic methods and crafting their products on-site, they offer a rare kind of transparency and integrity in a space that too often operates behind closed doors.

Their commitment doesn’t end at the farmgate. As a certified B Corp, Jurlique is accountable not only for the quality of what they produce, but for the social and environmental impact of how they operate. Regenerative values ripple through every aspect of their business — from their packaging, to their energy use, to their community education efforts.

As they celebrate 40 years of growing, formulating, and flourishing, Jurlique remains a living example of what it looks like to care for people and planet simultaneously. To nourish the self not in isolation from the Earth, but in deep and continual relationship with it.

If you ever find yourself in the Adelaide Hills, we encourage you to book a tour of the Jurlique farm. Walk the rows of herbs and blooms. Smell the soil, the seasons, the story. And perhaps feel just a little closer to the care your skin truly deserves.

This is regeneration — blooming from the ground up.